How Google works
Google is the most renowned and commonly used web search engine worldwide owned by Google Inc. The basic purpose of a search engine is to find data and information available on other websites available on internet. The results against search queries are shown in a specific pattern on Search Engine Results Page (SERP) displaying title and about twenty five words description of the page that is provided by webmaster. Now the question rises that what is the criteria of Google to rank websites against search queries at number one, two and three et cetera. Later in this article we will examine what specific qualities those pages possess which are at top position.
As a first step we will study how Google works actually to store information and then show results upon pursuit. The point when a website/page or any new information is uploaded on internet Google Robot Called Spider reaches it and delivers it to Google Indexer, which reads all the links and information available on that page except restricted ones by robot.txt document and stores it to data base for showing up against pertinent queries. When a client or user puts a few words in inquiry box this is firstly carried to Google Web server and afterward to Index server where all the record is accessible and from here relevant search are indicated against search.
In the wake of understanding this it would seem that how simple this web crawler to comprehend is however now let’s come to genuine focus that how Google classify pages against specific inquiry terms Called Keywords. There are particular algorithms and rules defined by Google and all other search engines that help us to grasp why and at what criteria they are standing pages in Search Engine Results Page (SERP). There are several components and seo tips acknowledged by Google when setting an algorithm to rank pages and the most critical is content (Google says content is king ) of the site which must be exceptional and SEO benevolent that means it must be composed in a manner prescribed via web search engine, piracy and duplication in content is strictly detested. Proportion of your keywords called Keyword Density in content must be focused especially as Google has limited it to one percent just; if there should be an occurrence of stuffing your site might confront punishment. Another important factor considered by Google while ranking a page is the quality, quantity and authority of sites to which it is interfaced, your linked sites must be significant to your classification otherwise a terrible effect of unessential linking will make your site punish and won’t give it a chance to take on at top positions in search results.
I would like to conclude by suggesting that you need to take after the principles set by Google in the event that you are running a site for online business or any purpose as though you won’t take after every one of them your efforts will go in vain, no online site might get fancied visitors by disregarding Google strategies and in the event that you will accompany them you will get most relevant users and all your objectives will be accomplished.